Known as the White Island Ibiza is one of the four Balearic Islands – along with Mallorca, Menorca and near neighbour Formentera.  And nestles in the Mediterranean just off the southern coast of Spain.  The island was first subdued and reconquered for the Spanish crown in 1235 when the Moors were finally expelled.

The island capital Ibiza Town is the hub of the islands nightlife – home to big name establishments such as Pacha.  As well as the cultural heart of the island – best epitomised by the impressive walled town within a town of the Dalt Villa.

The island boasts some fantastic beaches – over 80 in fact.  Some of which are amongst the most stunning in Europe.  Such as Cala Benirass – a favoured hangout of the rich and famous who flock to the Ibiza  in the summer months, located between San Joan and San Miguel.  Where tourists will find a smattering of bars and restaurants and a beautiful cove backed by pine clad hills.

There are plenty of excellent accommodation options on the island.  Including a host of hotels and apartments complexes.  Many visitors also seek to book holiday villas in Ibiza direct online – with prices rising sharply during the peak summer months of the season.  An annual phenomenon that also sees prices hiked for other services and facilities such as car hire.

Ibiza is just a short two and half hour flight from the UK – which is one of the islands major markets.  And is served by most of the leading low cost budget airlines such as Ryanair and easyJet.  Making it cheap and easy to reach.  It also enjoys huge popularity with other nationalities – most notably Italians, Germans and of course the Spanish.

As well as beaches and nightlife Ibiza offers plenty for visitors to do and see.  One of the best ways to enjoy the island is simply to hire a car and cruise through the delightful countryside and cool villages such as San Jose and San Miguel.  Which is located right atop the Puig de Missa range of hills about 4km inland on the north east coast. And which is as sleepy and traditional an Ibincan village as one could hope to find.

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In a survey of 232 clubbers who had visited Ibiza in 2009 for holidays and working holidays, 45% were visiting Ibiza for the first time and 96% of respondents said that they would be returning to Ibiza for future holidays. 78% intend to return to Ibiza for their summer holidays in 2010.

The Ibiza clubbing scene has evolved in recent years from being focused solely on house music to being more inclusive of other genres, this has led to an increase in the popularity of Ibiza outside its traditional core audience. The popularity of Ibiza as a holiday resort among young people does not appear to be negatively impacted by the economic downturn or the increasing price of holidaying in Europe.

A number of other key finding from the survey, titled the ‘Ibiza Holiday Census’, show:

- Easyjet was the most popular airline for flying from the UK to Ibiza
- Holidaymakers preferred to plan their trips independently using the internet to get the lowest prices on flights and hotels
- The respondents were on the whole satisfied or very satisfied with the service they received on their Ibiza holidays, including flights and accommodation.
- Although the summer job market in Ibiza is competitive the majority of season workers found employment in Ibiza soon after arriving.
- Amnesia, which starred in the Kevin and Perry movie set in Ibiza, was named the most popular nightclub by the survey

Full summaries and data from the survey are available at the Love Ibiza website: http://www.loveibiza.net/features/ibiza-holiday-census.

John McElborough, Editor of the Love Ibiza website said of the findings:

“We found it encouraging to see that so many of our members were reporting positive experiences with the various travel companies servicing Ibiza and that a new found variety in the music scene appears to have stimulated the number of first time visitors, as Ibiza has historically been heavily reliant on returning travellers. Along with the interest we have seen in the 2010 season already we would expect this to be a record breaking year for Ibiza tourism.”

The Love Ibiza website has a membership of 25,000 clubbers who use it as a base to plan their Ibiza holidays.

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